If you are interested in this role, please email your resume to:
talent@vectorlabs.com
You are welcome to share this with a friend or colleague!
Director, Integrated Marketing at Vector Laboratories
Note: The work location is flexible. This role can be fully remote, or a hybrid option in our new offices in Newark, CA!
Vector Laboratories is looking for an experienced Marketing leader to join the Brand & Marketing team.
This role leads marketing programs for our industrial segment—setting the strategic direction for our Marketing approach to this segment, including planning, messaging, content, and program development, as well as tactical implementation of integrated marketing campaigns. Collaborating with multifunction teams, including Product, Commercial Ops, and Sales, this role will focus on developing and optimizing marketing efforts to support business objectives, including driving revenue growth, product/service awareness and adoption, customer engagement, education, and lead generation. Our ideal candidate will be passionate, curious, and driven by customer needs.
To apply for this position, please email your resume to: talent@vectorlabs.com.
Responsibilities
• Develop and lead marketing programs for our industrial customer segment
• Map and evolve the customer journey to develop compelling messaging and content to match identified needs
• Lead innovation for Account-based Marketing. Serve as a subject matter expert, establish best practices, optimize our approach, and develop strategies to meet our business needs. Drive adoption of tools by translating technology into team members' needs through educational materials
• Build a roadmap for Account-based Marketing to meet business needs
• Develop and own our Account-based Marketing framework, including an internal playbook that maps customer personas, journeys, solution-based selling, messaging hierarchy, and content strategy to target segments
• Set the direction of and support the development of assets to support marketing campaigns, including white papers, infographics, brochures, videos, etc.
• Develop innovative and creative marketing campaigns targeted to industry segments
• Identify marketing channels to match program needs and create end-to-end marketing campaigns to action against them
• Drive digital demand generation working with our Digital Marketing team
• Drive the demand generation pipeline to meet business goals
• Work to develop actionable insights from metrics to communicate to the extended team and senior management
Qualifications
Competencies Identified for Success
Marketeer: Skilled at managing end-to-end integrated marketing campaigns across awareness, education, and ultimately the decision to buy. Highly skilled at leveraging marketing channels to achieve results towards intended objectives. Expertise in solution-based selling and account-based marketing to target new prospects and expand wallet share in key segments.
Customer-focused: Puts the customer first, understanding their needs and desires to develop business-driving awareness, education, and persuasion messaging, content, and campaigns.
Analytical: Adept at understanding the systems and tools necessary to effectively implement campaigns and measure and track programs through all phases of the marketing funnel with a mindset to test, measure, and track performance and results.
Collaborator: A strong communicator that brings together functional teams for a common purpose with a transparent communication style. Displays strong listening skills to encourage diverse ideas.
Innovative: Forward-looking in terms of process improvements and approaches to meet customer needs and business objectives.
Education, Experience, Knowledge, and Skills
• Master's degree or higher, PhD preferred, with 10+ years experience in marketing.
• Background in the life sciences
• Experience in Account-based Marketing preferred
• Experience in developing and executing marketing programs
• An experienced marketeer and storyteller with excellent written and verbal communication skills
• A creative thinker
• Excellent interpersonal communication, relationship building, and teamwork
• Skilled at managing complex projects, with strong attention to detail
-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.
View/Reply Online (#722): https://groups.io/g/KIT-List/message/722
Mute This Topic: https://groups.io/mt/94312259/5534347
-=-=-
NOTE: You are receiving this email because you have signed up for job emails from the KIT List (our official site is www.KITlist.org).
To unsubscribe, just send an email to KIT-List+unsubscribe@groups.io
To post a job, or tell a friend how to join, just go to our website at www.KITlist.org.
-=-=-
Group Owner: KIT-List+owner@groups.io
Unsubscribe: https://groups.io/g/KIT-List/leave/9539693/5534347/775454705/xyzzy [hatta.arfian.itjob@blogger.com]
-=-=-=-=-=-=-=-=-=-=-=-
No comments:
Post a Comment