Please direct your responses to: moconnor@prysm.com
Prysm, Inc.
ROLE: Product marketing director, hardware
Location: San Jose, CA
Prysm is rapidly expanding its LPD 6K business globally, developing the industry's most innovative video wall solutions and is seeking a product marketing director to define and lead the global product marketing strategy for its LPD 6K Series. Reporting to the VP of Marketing, this role will work closely with product management, demand generation, channel and sales teams drive unified go-to-market initiatives.
This role will lead and execute activities to identify industry, market and customer needs and opportunities, ensuring clear and differentiated positioning, compelling go-to-market strategies, and effective acquisition and engagement efforts to meet growth objectives.
Responsibilities
• Define the strategy for product marketing, ensuring product market fit is supported in all marketing initiatives to reach growth objectives
• Manage product positioning and go-to-market strategy
• Create content to support end to end customer journey and direct and channel led marketing campaigns
• Track broader videowall ecosystem and competitive landscape to identify differentiators and new opportunities
• Deliver sales enablement for LPD 6K products and solutions
• Participate in press and analyst briefings and serve as LPD 6K subject matter expert
• Identify long-term opportunities and strategic views of product direction
• Work with product management on market assessment and sizing efforts
Minimum Qualification
• 5+ years of product marketing experience, preferably for hardware products
• Combination of strategic and practical experience, including both strategic product marketing experience and hands-on execution
• Experience in using data and insights to inform corporate and product strategy
• BA/BS degree in business, accounting, engineering, finance, marketing, or related field
Preferred Qualification
• Global experience
• Product management experience
• Experience as an advisor to senior executives
• Experience working with cross-functional teams<br />
Posted by: kelly@kitlist.org
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