[KIT-list] Senior Marketing Manager (San Francisco, CA)

Please do not hit "Reply" but apply using this email address:

info@wearetrademark.com

 

 

Senior Marketing Manager

 

Trademark is a creative agency devoted to audience experiences - we challenge our clients and ourselves with answering "what mark will you leave" after every event. We have outlasted the pandemic and are ready for our next stage of growth - to new opportunities and new audiences. Our clients include some of the biggest logos in tech, consumer, entertainment, and healthcare/medical devices: Slack, Adobe, Okta, Lucasfilm, Bausch + Lomb, and ZEISS. We've been in business for over 20 years and pride ourselves on an excellent word-of-mouth reputation, where over 95% of our work is repeat or referral. 

 

At Trademark, we are proud of the experiential marketing services we provide. We're looking for a hands-on marketing manager to help us promote our offerings, and identify what clients want so we can create more great work. Our ideal candidate will have extensive marketing experience with a knowledge of the B2B service industry, and ideally with creative agency experience. They will also have the experience to implement the plan, jumping in as a content developer and social media strategist, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you. 

 

 

Responsibilities

• Collaborate with the executive leadership team to develop and implement marketing strategies targeting new and existing audiences
• Create a marketing plan and budget identifying short-term and long-term scheduling, budget, and resource needs
• Launch brand awareness program targeting new audiences and in new markets. 
• Ensure consistency of brand throughout all channels, internally and externally
• Partner with a growing sales team on their needs for sales tools, including creative decks
• Build a lead generation machine with measurable programs that support sales pipeline goals
• Produce a consistent thought leadership and branded content stream for social media, email newsletter, customer stories, blogs, and PR/awards
• Oversee a team of freelancers to support marketing execution and drive internal reviews and approvals by internal stakeholders
• Deliver regular reports to exec team showcasing marketing key performance metrics with actionable insights for ongoing marketing efforts
• Attend and/or participate at industry and client events providing post-event reports and analysis

 

Skills and Experience

• Strong design eye and skills - experience in the Adobe suite
• Bachelor's degree in marketing, advertising, or communications
• Successful track record in marketing roles both in strategy development and executing high-performing marketing campaigns
• Hands-on experience with all aspects of digital marketing including content marketing, SEO/SEM, email, social media, and website management
• Excellent leadership, communication, and decision-making skills
• Proven ability to plan and manage budgets

 

Preferred Qualifications

·        Master's degree

·        Proficiency with HTML, content management systems, and design software

·        Established portfolio of media and PR contacts

·        Desire to grow professionally with ongoing education

Reply to: info@wearetrademark.com