[KIT-list] Dir. Digital Marketing - DemandGen (Remote, CA)

If you are interested in this role, please direct your responses to: lynn@career-nav.com

You are welcome to share this with a friend or colleague!


Join a Bay area AI-basd platform startup that is scaling. Newly created REMOTE position creating the footprints for digital marketing, demand generation and ooverall marketing.

You will work closely with other executive members of the organization. As a player-coach who not only executes in the trenches, but also coaches and develops an awesome team. You will build and maintain alignment and strengthen relationships across sales and marketing., as well as use Salesforce CRM, Marketing Automation, and Analytics platforms to provide transparency and quantitative analysis on results.

Responsibilities:
• Oversee overall demand generation strategy, programs and budget

• Collect data to measure and analyze return-on-investment across all marketing channels

• Collaborate with members of the product marketing team to build a personalized 1:1 multi-channel strategy

• Collaborate closely with product marketing and field operations leaders to drive aligned strategies and
chieve pipeline goals

• Manage demand generation budget including monthly forecasts, return on investment analysis, and
ecommendations for optimization

• Present pipeline dashboards including detailed analysis of program and channel results


Qualifications:
• Proven experience in a management role with at least 5+ years of experience in B2B demand generation

• Experience implementing enterprise lead generation process and systems

• Comprehensive understanding of lead generation standard methodologies and industry trends

• Fantastic communication skills with and a great track record of working collaboratively and cross-functionally

• A passion for metrics. You live for the data

• The desire to roll up your sleeves and do the dirty work to get the job done.

• Prefer experience in B2B Sales led strategy for Enterprise Software products including SaaS. Highly preferred
experience selling into the modern Enterprise data stack and cloud data warehouse ecosystem with focus on
business analytics, machine learning, and artificial intelligence.

Please reference: 20243DMDGM in supject line when you send your resume to lynn@career-nav.com
Feel free to forward to a colleague. Look forward to connecting soon. Thank you, Lynn Amoruso



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