If you are interested in this role, please direct your responses to: heather@wedomarketing.com
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Envision Technology Marketing Group, Inc., (ETMG) is seeking a Product Marketing Manager with mobile platform knowledge to join a rapidly growing team with energetic, dynamic, and talented people. This is a great opportunity for someone who has a combination of mobile app marketing experience, a data-driven mindset, the ability to work cross-functionally, and a 'roll up your sleeves and gets stuff done' attitude.
As a Product Marketing Manager, you will be responsible for driving initiatives that support the business goal of acquiring new mobile users of the client's product.
Project Description:
* Mobile app release support and project management
Develop new content, work with localization vendors, and deliver metadata packages to engineering for beta and production releases
Coordinate with App Store Optimization (ASO) team on creative asset and metadata requirements to support ASO programs.
* Planning support
Work with product management, engineering, growth marketing, and other cross-functional marketing teams to collect monthly, quarterly, and annual roadmaps and maintain key go-live dates each week.
* Campaign content and messaging review coordination
Work with cross-functional marketing stakeholders to coordinate timelines and reviews for acquisition and engagement marketing campaigns and messaging with core product marketing to ensure consistent product positioning in all customer-facing marketing.
* Manage refund program
Work with paid customer support team to issue refunds within 24 hours of request and provide regular updates on status.
Qualities for Success:
* BS/BA 5+ years software, high tech, or management consulting experience
* 2+ years experience in mobile product marketing, including direct ASO experience.
* Experience with ASO tools like SensorTower, App Annie, app store testing tools like Google Experiments, StoreMaven, or SplitMetrics.
* Understanding of performance-based mobile marketing core concepts, including CTR, CVR, CPI, and LTV.
* Familiar with ad attribution platforms
* Experience working across various customer segments (e.g., consumer, SMB, and enterprise)
* Demonstrated ability to thrive in dynamic environments, rapidly anticipating and adapting to shifting priorities
* Strong experience working with cross-functional, multidisciplinary teams to launch high-impact business initiatives
* Ability to rapidly assess a problem, define options, evaluate and execute to address critical business issues
* Extraordinary communication skills, both verbal and written, at all levels
* A solid sense of self, balanced with the drive to put team first
* Global cultural awareness and experience with global teams
Hours per week, approximately 30
If you meet the qualifications above and would be interested in working with ETMG on a contract basis, please submit a cover letter, resume including and your desired hourly rate heather@wedomarketing.com.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
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