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Job summary
Do you wake up in the morning excited about what cloud computing can do for customers of all shapes and sizes? Are you excited to be able to explain how AWS can be a great platform to build and run applications at scale? Do you have a passion for helping customers understand how these technologies can make a big difference to their businesses? Do you have a knack for creating high quality marketing deliverables that crisply convey value propositions? Are you one of those rare technologists as comfortable working with engineering team as talking with a customer? The AWS container product marketing team is hiring!
As a Senior Product Marketing Manager for container services, you will be creating the most compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive customer engagement and service adoption. You will also work with the services teams to shape the product vision and prioritize features. You will get to work on a new and rapidly growing business and have a big impact every day.
Strong preference for this position to be in Seattle, Washington, Virginia or Palo Alto, California, but open to candidates near any AWS U.S. Corp office. Relocation offered from within the US only to these locations. Strong preference for this position to be near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US only to these locations.
Key job responsibilities
• Craft and execute campaigns and leverage multiple channels to reach our customers and help grow their understanding and usage of AWS container services
• Own messaging and position for container related services
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve our joint business goals
A day in the life
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers modernize their applications. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, sales enablement tools, etc.). We look for ways to measure the impact of our work on service growth. We transition from working on strategic plans or creative ideation to detailed execution. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
About the team
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
BASIC QUALIFICATIONS
• 5+ years experience in fields such as product marketing, technical pre-sales, consulting, training, marketing communications, or digital marketing
• A Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science OR 5+ years industry experience in marketing of technical products
PREFERRED QUALIFICATIONS
• Product marketing experience with a focus on developers and IT audiences
• Demonstrated ability in launching and growing innovative technology products and in crafting positioning and marketing content
• Experience in a business-to-business (B2B) environment working with technical customers to develop insights, create messaging, and test concepts.
• Ability to travel 10% (when travel resumes)
• 5+ year's experience in product marketing for a B2B product organization developing marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.)
• Ability to easily transition from creative ideation to detailed execution.
• Experience writing clear and effective professional communications in narrative form.
• Ability to manage time and juggle multiple priorities to execute high quality deliverables.
• Excellent communicator who can drive consensus and articulate recommendations and tradeoffs to peers and senior executives.
• Experience working in a fast-paced and highly cross-functional organization.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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