[KIT-list] Digital Marketing Strategist/Practitioner (Seattle Area, WA)

If you are interested in this role, please direct your responses to: debbie.degutis@betacom.com


Digital Marketing Strategist/Practitioner

Betacom
5G Starts Here. From wireless infrastructure to private wireless networks, Betacom is your first step in a successful 5G journey. We are industry leaders in telecommunications network deployment and maintenance and have mastered the art of the build and the technologies that drive change. And we now offer Betacom 5G-as-a-Service – a turnkey private wireless solution for Enterprises.

OVERVIEW:
The Digital Marketing Strategist/Practitioner would be in charge of setting up our Digital Marketing practice, based in our Bellevue, WA office. From tool integration through campaign development through measurement and continuous improvement, we are looking for a B2B digital marketing strategist who also loves to execute. You will be working alongside the Sales, Product Management and Engineering teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Manage the integration and usage of HubSpot, our selected marketing automation tool
• Plan and execute B2B lead generation campaigns through web, SEO/SEM, email, social media, and display advertising campaigns
• Brainstorm new and creative revenue growth strategies through digital marketing
• Measure and report performance of all digital marketing campaigns and assess against goals (KPIs, ROI and contribution to revenue)
• Identify trends and insights and optimizes spend and performance based on the insights
• Work with Sales to set actionable parameters for lead scoring and turning MQLs into SQLs
• Collaborate with Sales and Product Management to create campaign landing pages with targeted messaging designed to optimize the customer journey.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests.
• Identify critical conversion points and drop off points and optimize user funnels
• Collaborate with marketing communications agencies and other vendor partners
• Design, build, and maintain our social media presence in support of campaigns
• Evaluate emerging technologies

KNOWLEDGE, SKILLS AND ABILITIES
The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Self-motivated and customer-focused
• Expert in marketing automation campaign strategy and execution
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

QUALIFICATIONS
• Bachelor's required, Master's degree preferred, in marketing or a related field
• Proven working experience in B2B digital marketing, particularly within the wireless industry
• Hands-on experience working with marketing automation platforms (HubSpot) and CRMs (Salesforce)
• Hands-on experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (Google Analytics, NetInsight, Omniture, WebTrends, SEMRush)
• Working knowledge of ad serving tools
• Experience managing organic and PPC campaigns on all major search engines




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