If you are interested in this role, please direct your responses to:
https://flower-company.breezy.hr/p/8a4c4f00f3a8-growth-marketer-email-and-sms
Growth Marketer, Email and SMS
FLOWER CO. is testing new growth channels and engagement loops to improve our customers' experience and retain the best customers in our industry! The Growth Marketer will be joining a team that is rapidly testing and measuring performance. This is an amazing opportunity to be an early hire on a fast-growing team, having a major impact on our user experience.
We have good insight into our CAC and LTV and we're looking to aggressively ramp our lifecycle marketing efforts to improve LTV and make users happy. Reporting to the Vice President of Product and Growth, you will have the support of the product, engineering, and growth teams- along with the resources to experiment.
This position is fully remote.
What you'll do
• Execute Email, SMS, and other marketing strategies
• Manage segmentation and personalization across Email and SMS in order to drive repeat usage
• Develop engagement loops for existing customers across Email and SMS
• Build customer journey maps for multiple segments of users and develop new ways to engage users at each and every step
• Work with our Product Managers to spec event-triggered communications
• Work with Copy Writers and Designers to develop content that highlights our new product releases and weekly menu updates
• Work with our Operations Analysts and Fulfillment team to effectively merchandise products in Email and SMS communications
• Guide and recommend a content calendar strategy
• Build out automated flows (drip campaigns) and QA their logic
Who you are
• BS in Marketing, Business, or related field
• 4+ years' experience in retention marketing (Email, SMS, loyalty programs, etc.)
• Proficient in Customer.io or similar event-triggered email management tools
• Has an understanding of email analytics and pulling insights from those analytics.
• Knows the difference between email campaigns and email flows/drip campaigns/automations and how to use them effectively.
• Can easily create segmented lists.
• Proven track record of driving growth and optimizing conversion funnels
• Ability to work in a rapidly changing startup environment
• Driven and looking to grow at a fast-paced company
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships
• Has exceptional written content and oral communication skills
• Will come to the table with creative content ideas
• Able to adapt their writing style to FLOWER CO.'s tone, voice, and style
• Excellent at problem-solving, proactively multi-tasking, and the ability to prioritize with precise attention to detail.
• Professional or personal knowledge of cannabis brands and consumers is a plus
About the CEO
Ted Lichtenberger is a former McKinsey consultant, Y Combinator alumnus, and serial cannabis founder. In addition to FLOWER CO., Ted also co-founded Old Pal and supply chain company, West of West. Feel free to visit his LinkedIn to learn more: https://www.linkedin.com/in/tedlichtenberger/.
About FLOWER CO.
FLOWER CO. sells weed on the internet. We're a vertically integrated legal cannabis company delivering next day in Los Angeles, Long Beach, San Francisco, East Bay, Marin, Humboldt, Sacramento, and Vallejo. We've built an end-to-end software and operations system for sourcing, fulfillment, delivery, and e-commerce in a highly regulated industry. We have big, unique problems to solve in a massive space that is growing exponentially with wider legalization.
FLOWER CO. is backed by some of the best investors in Silicon Valley and cannabis industry insiders. In working with us, you will get amazing exposure to all of the workings of a successful cannabis startup from tech and cannabis industry veterans. Join our dream team and grow with us!
To apply, please visit https://flower-company.breezy.hr/p/8a4c4f00f3a8-growth-marketer-email-and-sms
FLOWER CO. is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. FLOWER CO. is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
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