Please direct your responses to: kwhipple@cloudleaf.io
We're Cloudleaf. We're powering the next generation digital supply chain networks. We are shaping the present and future of supply chains by creating continuous visibility and intelligence into the location, condition and context of the flow of goods and assets across the global supply chain networks. We help our customers achieve better business outcomes and deliver delightful customer experiences. We see the opportunity to unlock trillions of dollars of value, reduce waste, and increase efficiency and transparency, fueling economic growth and a more sustainable future.
We're looking for a Director of Demand Generation who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you'll be responsible for programs to generate and nurture leads via events, webinars, SEO/SEM, email, retargeting, targeted social advertising and marketing with partners. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you'll design, plan, manage and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you're a passionate individual, looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.
- Develop strategies, design, plan, manage and optimize integrated digital marketing campaigns across multiple channels to generate pipeline
- Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations and revenue
- Create impactful nurture programs to improve conversion rates from leads to opportunities
Work closely with the Vice President of Marketing and GTM team for both granular tracking, reporting and efficient lead management in the handoff from marketing to sales
- Oversee vendor selection and contracts as needed
Responsibilities
- Create and execute a demand generation plan and strategy that aligns with key business goals
- Increase new leads through a combination of inbound and outbound marketing tactics
- Track, analyze and optimize marketing campaigns on a regular basis
- Work closely with the marketing and sales teams to ensure lead generation campaigns are aligned
- Build out and improve marketing automation processes, lead scoring and CRM integrations
- Execute integrated marketing campaigns across multiple channels, including but not limited to paid distribution channels, SEO/SEM, webinars, virtual events, shows, email, PPC, social media, website, content engagement and blogs
- Present to sales and marketing executives to get buy-in, secure necessary budgets and report on results
- Will be responsible for driving key metrics such as Number of marketing qualified leads, Number of sales qualified leads, Marketing funnel progression and Conversion Rate (for landing pages, content)
You will measure key ROI KPI metrics like cost per acquisition per channel, lead to customer ratio per channel, etc.
Key Skills
- Strategic – You can think critically about both the marketing team's goals as well as the core business objectives to devise and execute a strategy that meets these needs
- Analytical - As a strategist, you are comfortable analyzing large quantities of data, working in Google Analytics and Excel, doing customer persona research, analyzing competitors and measuring their results
- Ready - You can jump in to rapidly build campaigns for industry segments built on a shared foundation. To cut through market noise while leveraging available resources, you think in terms of configurable programs and create a common foundation with laser-focused elements that can be used to tailor efforts toward a few key segments.
- Comfortable running experiments - You create a hypothesis, set up a marketing experiment to test it and then analyze and report on the results
- Data-driven – You have a data-driven approach and are comfortable with analytical tools to analyze and drive key programs, reports and metrics
- Great writer – You have good writing skills and help write some of the content
- Proven marketing chops – Proven enterprise SaaS B2B platform demand gen experience with demonstrated high growth
- Ability to speak to both business (supply chain/operations) and modern IT perspectives
- Familiar with most popular marketing automation tools like Marketo, Hubspot, etc.
- Organized – You are skilled at juggling multiple priorities, with an eye for detail, and have excellent project management skills
Qualifications
- Bachelor's degree in Business, Marketing, or a related field
- 5+ years of B2B demand generation experience in enterprise SaaS products
- Passionate, self-driven individual and team player who enjoys working with great teams
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEO/SEM and paid digital
- Experience with running webinars, virtual events and tradeshows
- Extensive experience creating and running omni-channel marketing campaigns
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Extensive experience with Martech tools like Hubspot and ABM tools like Marketo
- A digital marketing portfolio of produced marketing work
Compensation & Benefits
At Cloudleaf, we offer competitive compensation, commensurate with experience. We also offer outstanding benefits to simplify the lives of our employees and show them how much we appreciate their contributions. Cloudleaf provides company-paid medical insurance for all employees (and largely subsidized coverage for families), dental, vision and 401K. This is a full-time, salaried position located in Silicon Valley. There is flexibility for remote work, but we prefer that the employee be located in the Bay Area.
About Cloudleaf
Cloudleaf is powering next generation digital supply chains, unlocking massive value within supply chains and transforming them into powerful, data-driven strategic assets.
In a world of increasing business disruption, unpredictability and customer expectations, continuous visibility and continuous intelligence within the supply chain is critical to a company's growth and a necessary strategic advantage.
We are shaping the present and future of supply chains by creating continuous visibility into the location, condition and context of the flow of products and assets.
Our flagship product, the Supply Chain Digital Visibility Platform, delivers complete, real-time views and insights across the ecosystem from suppliers through production and distribution to customers. Using IoT, AI/ML and advanced analytics, our cloud software creates a digital twin of the supply chain and processes billions of events per second to deliver diagnostic and predictive insights in real time. Cloudleaf is empowering world-leading companies in pharmaceuticals, food and advanced manufacturing with significant ROI and millions in savings.
Cloudleaf was founded in 2014 by a team of Silicon Valley veterans with backgrounds in cloud technologies, embedded software and radio networks. We are backed by Intel Capital, WRVI BOLD Capital, and John Chambers' JC2 Ventures. We benefit from an active Board of Advisors who bring deep global supply chain experience from multiple industries.
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