Please apply for the role here: www.KuldaGroup.com/Careers
Who are we?
The Kulda Group builds abundant lives . . . through real estate. The Kulda Group has a big vision. Already San Mateo County's #1 real estate team by units and REAL Trends Top 100 Producers in California, we are on the move, growing 50% YOY. Our culture is big thinking, learning-based, technology-enhanced and very productive rewarding self-starters. Abiding by our core values and beliefs with constantly improving systems the Kulda Group will help an amazing number of people around the San Francisco Bay Area and the world with their real estate needs always contributing to community. Our teams of highly focused professionals consistently deliver our value to each community we serve, skillfully negotiating and carefully servicing every aspect of each transaction to produce the best possible experience (best price, least time and least hassle) for our clients.
Who are we looking for?
The Marketing Manager is in culture and owns marketing and advertising processes for the entire Kulda Group team. This person achieves brand recognition, media response (social, digital, and print) and as much positive exposure for the company as possible. He/she tirelessly promotes the company's brand, values, and services to increase revenue and market share throughout the San Francisco Bay Area. The position combines design, marketing, and data analytics with publicity and communication techniques. He/she relishes the opportunity to build our brand, develop campaigns, research demographics, coordinate events and monitor the results. He/she is able to build, implement, and manage multiple marketing campaigns and systems with minimal supervision.
This individual is passionate about creating value, achieving results and draws energy from working with people. The Marketing Manager is deeply committed to the company's success and completing tasks with a high degree of quality, attention to detail, and with consistent communication. This person is creative, organized, analytical and detail oriented with the ability to coordinate multiple activities simultaneously. The Marketing Manager is a vibrant team player that is collaborative and customer service oriented. He/she is positive, results-oriented, and eager to learn, develop and improve marketing content. The overriding markers of her/his behavior are culture, big mindset and then creativity, collaboration, design, delivery, communication, and analytics.
Preferably this person will have experience with social and digital media advertising, graphic design, contact management software, website design and administration, IDX and MLS software, publication, and general business software. A highly successful Marketing Manager will take stewardship of marketing campaigns/branding and actively create systems to maximize effectiveness and lead capture. This individual will track the results and offer suggestions for improvement.
What will you do?
Digital & Social Media Strategy Development & Delivery: Design, develop and distribute digital and social media content
· Document annual KG Social media strategy to increase "mindshare" and drive lead generation
· Leverage "Hookpoint" strategic content
· Research prospect profiles & demographics
· Develop & post creative content to LinkedIn, Facebook & KG YouTube Channel
· Develop Ad campaigns for Facebook (Yelp. Google Ad Words & other SEO platforms as needed)
· Analytics: Monitor the social media results (impressions, likes, leads, etc.), costs & ROI from multiple ad campaigns and marketing lead generation streams simultaneously
· Adjust messaging to increase lead generation
· Achieve marketing/mindshare/market presence goals
· Leverage and repurpose American Dream TV film footage or other marketing collateral
· Videography and video editing are a plus
Website Administration:
· Aid in design and implementation new KG website
· Develop and maintain the website content
· Analytics: Monitor traffic, time spent on site and lead generation
· Adjust content to keep information "fresh", and optimize for SEO and lead conversion
Kulda Group Facebook & LinkedIn Page Administration
· Maintain Sites: Create content, post, and monitor analytics
36 Touch Program: Work with Lead Gen Manager to develop content
· Create DB email content & graphics
· Create Quarterly call scripts (ISAs execute calls)
Client Testimonials:
· Monitor, manage, and leverage client testimonials on social media platforms (Google, Yelp, Zillow)
· Respond to reviews to promote/increase positive brand image
Branding & Advertising Compliance
· Develop, maintain, and continually revise a branding style guides: KG logos, colors, fonts, email banners, business cards, building and directional signs
· Order business cards, order and manage changes to email banners
· Ensure brand continuity across website, social media platforms, business cards, listing and buyer presentations, flyers, digital and print media
· Ensure that Kulda Group advertising and branding is following state and market center regulations
· Compile and maintain list of Market Center & Business and Professions codes
Print Ads, Direct Mail Campaigns & Presentations:
· Manage and execute print advertising campaigns (NOT METS)
· Manage Contracts
· Produce marketing materials (Magazines, postcards)
· Maintain Listing and Buyer Presentation materials (with current marketing stats, domination graphs etc.)
· Monitor costs and evaluate effectiveness
Marketing Analytics:
· Monitor, compile and report costs and results of all marketing campaigns
· Evaluate effectiveness and identify improvement opportunities
Essential duties and responsibilities
· Execute all aspects of marketing – website, social media, digital and print
· Monitor marketing results and ROI
· Identify and implement improvements
Communications/Interactions
- Chief of Staff - daily
- Lead Generation Manager – daily
- Lead Agent/CEO – daily/weekly
- Administrative Department (as appropriate to organizational structure) – daily
- Buyers/Sellers/Vendors – as appropriate
Education/Experience
· Bachelor's degree (Marketing, Advertising, Mass Communication, or related field)
· 3-5 years graphic design, digital social & print media marketing and website administration experience required
· Real estate license preferred
Location: Kulda Real Estate Group Hub Office in Half Moon Bay, CA
For More Information or to Apply:
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