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Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
We are seeking an Email Marketing Manager. This is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a growth marketing mindset and requires a strong background in email marketing, drip and nurture programs via marketing automation and ABM.
This is a salaried position with benefits, for a remote worker within the U.S or Canada.
What you do:
Own and oversee the email marketing strategy and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer's journey throughout the customer lifecycle.
Responsible for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.
Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers.
In partnership with marketing operations, establish marketing automation capabilities as a repeatable and scalable engine for outbound marketing.
Leveraging industry best practices, lead the creative development of email templates and landing pages with an internal creative team. Drive continuous improvement through a consistent testing strategy (template formats, layouts, subject lines, copy, landing pages, etc.) while iterating quickly to optimize across all email metrics including deliverability, open, click-to-open, CTRs, opt-out rates, bookings and revenue.
Manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.
Partner with marketing operations to develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.
Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement/augmentation, and progressive profiling.
Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.
Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.
Work with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.
Collaborate with marketing operations to track and report on database health metrics, including growth & engagement, plus maintain compliance with global data regulations.
What you bring:
8+ years in demand generation or field marketing managing email marketing or nurture programs preferably in the B2B technology space.
Deep knowledge of CRM marketing, marketing automation tools and campaign reporting in relation to email marketing and automated nurture programs.
Experience with experimentation (e.g. A/B tests, multivariate tests) and comfort with data analysis and/or working with analysts to measure marketing impact.
Strong communication skills with the ability to effectively translate business strategies into tactical communications plans.
Experience writing customer-facing copy focused on conversion.
Interpersonal skills to help build and nurture collaborative relationships with team members and cross-functional teams.
Strategic problem solver with ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
Experience working for a Tech company.
Self-motivated, resourceful, takes initiative, incredibly organized and responsive.
Ability to work in a fast-paced, deadline-driven environment
BS/BA degree in Marketing or Business Administration
Our Benefits:
Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
Flexible paid time off
Holiday pay
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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