If you are interested in this role, please direct your responses to: https://www.treasuredata.com/company/careers/jobs/positions/?job=51498c40-c956-46ed-99b3-b5cd3996c41d&team=Marketing
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We are seeking a hands-on Marketing Operations Manager to help manage and grow our global marketing initiatives in support of sales and marketing objectives. The manager will participate in all aspects including marketing campaigns, lead scoring, lead nurturing, reporting and integration with the CRM as well as management of the MarTech stack. You should be a marketing automation professional able to leverage marketing and sales analytics and well-versed in digital marketing and nurturing best practices.
Responsibilities
- Emphasis on strategic planning of marketing automation programs using the Marketo platform, including message planning, advanced segmentation, journey building, drip campaigns, list hygiene, A/B testing, abandonment, optimization, scheduling, template setup, and reporting.
- End-to-end customer lifecycle, overseeing & developing various touchpoints in the customer journey
- Assist in identifying advanced segmentation strategy that encompasses various customer profiles
- Provide reporting, analytics, and actionable insights and share this as best practice across all regions
- Assist in planning and messaging
- Test and optimize email and landing page templates
- Help ensure all tools in tech stack are leveraged to full potential
- Actively participate in strategic and tactical planning to drive growth
- Become proficient in the Treasure Data CDP and execute marketing use cases
- Manage multiple projects for a variety of stakeholders simultaneously, in a fast-paced, results oriented environment
- Rollout successful programs across countries / regions
- Support EMEA and US Marketing team programs (potentially India)
- Document existing processes and creating new processes where required
Minimum Qualifications:
- 3-5+ years of marketing operations experience
- Marketo marketing automation platform experience and current Marketo Certified Expert certification required
- Hands-on experience with Salesforce CRM and experience successfully collaborating with sales
- Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and measure ROI
- Experience creating and operating multi-region, multi-language campaigns for the EMEA region
- Ability to support across time zones (CET/ET/PT)
- Comfortable creating process flows and documenting processes (existing and from scratch)
- Strong understanding of workflow processes and systems within a marketing/sales cycle
- Knowledge of data enrichment, standardization, and normalization
- Experience with omnichannel, full lifecycle marketing and engagement campaigns
- Team player with outstanding ability to think creatively and strategically, identify opportunities, and identify and resolve problems
- Detail-oriented, organized, and excellent verbal and written communication skills
- Ability to foster strong, professional relationships across all levels
- Account-based Marketing (ABM) experience preferred
Nice to Have
- Experience with LeanData, Triblio, Pathfactory, Outreach, personalization and other marketing tools
- Exposure to customer data platforms such as Treasure Data and advanced reporting tools such as Tableau
- Must be fluent in English, but facility with European or Asian languages is also useful
Who we are:
Treasure Data employees are enthusiastic, data-driven and customer-obsessed. Our actions reflect our values of honesty, reliability, openness and humility. Treasure Data moved to remote-based work in March 2020 and is committed to ensuring it remains agile to accommodate shifting preferences of its workforce. While we are not working shoulder-to-shoulder, we still work side-by-side, finding unique ways to connect and create together while also respecting each other's life priorities outside of work. We offer competitive salary and benefits and named one of the 2021 Best Places to Work. Treasure Data is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
What we do:
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization's data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments.
Agencies and Recruiters: We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation!
https://www.treasuredata.com/company/careers/jobs/positions/?job=51498c40-c956-46ed-99b3-b5cd3996c41d&team=Marketing
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