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Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking a Growth Marketing Manager to join our team. This role will be responsible for supporting our client's effort in orchestrating the treatment of leads created across the company. This is a salaried position with benefits, for a remote worker within the U.S or Canada.
What you will do:
Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams.
Ensure all leads, regardless of status, are engaged in a progression of marketing campaigns designed to nurture, re-activate and progressively move through the funnel.
Partner with Sales to ensure quality lead delivery and proper follow-up, build a consistent feedback loop, and continuously improve and optimize lead management.
Hold weekly lead funnel reviews with key stakeholders to project upcoming lead volumes, review existing lead status including compliance with service level agreements, and identify/program manage initiatives for optimizing conversion to pipeline.
Work in partnership with campaign, field and solutions teams, build and tune the sales engagement playbooks and call scripts run by the lead qualification teams.
Develop sales enablement materials and deliver training for global field sales, inside sales teams, and partners.
Provide insight to campaign and field marketing leadership which programs are generating pipeline and bookings and recommendations to fine tuning performance.
Rationalize and coordinate outbound call campaigns across sales and 3rd party agencies.
In partnership with Marketing Operations, implement new automation capabilities to help scale lead qualification and improve customer experience.
Primary marketing business partner to the sales and field marketing team, acting as the focal point for coordinating and enabling customer engagement efforts with marketing activities
Outline the insights needed for marketing operations to establish a common set of dashboards and performance metrics used for used continuous lead treatment improvement
Conduct monthly lead funnel reviews for each theater highlighting lead funnel impact, goal attainment, opportunities for improvement and status of in-flight initiatives
Conduct quarterly business reviews with marketing and sales leadership highlighting successes, challenge, and go-forward initiatives and recommendations
Qualifications:
Deep knowledge of marketing automation and best practices for funnel development.
Experience with CRM (Salesforce preferred) and sales engagement programs (e.g., Xant, Outreach, etc.).
Strong leader with experience driving data-driven decision making with cross-functional teams
Ability to assess cross-functional program opportunities for sales and recommend program prioritization based on impact metrics.
Curiosity to quickly learn sales processes and understand where to increase marketing campaign effectiveness and help drive efficiencies to reduce time to connect and sales cycle time to close
KPI focused & analytics-driven
Our Benefits
Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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