[KIT-list] Director, Demand Generation (San Francisco Bay Area, CA)

If you are interested in this role, please reference: 20244DDGM in subject line when you send your resume to: lynn@career-nav.com

You are welcome to share this with a friend or colleague!


Director, DemandGen and Marketing Ops - US 20244DDGM

This is a great time to join a high-growth IoT Cybersecurity Bay area Series D startup recognized as one of the Fastest-Growing companies in NA on 2021 Deloitte Technology Fast 500.

You, the experienced marketer will and transform the outbound marketing function, including demand generation, field marketing and marketing operations globally. Also, you oversee the US, EMEA and APAC teams. You'll be the right-arm to the CMO.

Responsibilities:
• Develop and lead the Company's marketing initiatives for demand generation, field and channel marketing
and marketing operations.
• Create the demand generation strategy and lead the marketing team in delivering impactful campaigns that
continue to deliver sales results.
• Oversee and enhance the Account-based Marketing (ABM) strategies and messaging to engage customers and i
increase marketing effectiveness.
• Provide strategic guidance and oversight for global lead generation efforts, including management of the
business development representatives (BDRs).
• Lead the marketing operations function, continually measure the level of success of marketing campaigns and
programs and make adjustments and recommendations to optimize marketing execution.
• Apply critical thinking to metrics to determine which marketing levers can be deployed to improve marketing
effectiveness.
• Build strong relationships with Sales leadership to ensure alignment with GTM strategies in the field and to
deliver results for the global sales team and channel partners
• Employ common standards and practices for measurement and analysis of outbound marketing results across
all channels.

Qualifications:
• Minimum 10 years of related marketing leadership experience, in cybersecurity, ideally in Operational
Technology (OT), industrial control systems (ICS) and/or IoT industries.
• Proven track record of success in delivering marketing and sales results in a high-growth environment.
• Deep experience-demand generation, field marketing, marketing operations, & ABM.
• Strategic thinker who can assess metrics and make enhancements to improve marketing.
• Strong leadership skills; capable of building, empowering, and developing the marketing team.
• Background in digital marketing.
• Excellent analytical problem-solving skills and conceptual thinking.
• Demonstrated ability to handle a high volume of work and manage multiple priorities simultaneously; ability
to meet deadlines and work independently.


Please reference: 20244DDGM in supject line when you send your resume to lynn@career-nav.com Feel free to forward to a colleague. Look forward to connecting soon. Thank you, Lynn Amoruso


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