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Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
We are seeking an experienced Field Marketing Manager for our client's strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker and a natural learner, who is collaborative and committed to excellence in every respect.
This is a full time, salaried, 6 month contract opportunity, with possibility to extend, for a remote worker residing in the Pacific Time Zone.
What You Will Do:
Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
Establishes close collaboration with key stakeholders such as Sales, other marketing functions, and Partner teams.
Drives innovation within a team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
Communicates campaign strategies, plans and results to executive leadership and stakeholders.
Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.
What You Bring:
Strong sense of teamwork, collaboration, and relationship management.
Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels.
Experience building & leading marketing strategy and managing highly leveraged, measurable marketing initiatives in a matrixed environment. Ability to influence at the senior leadership level.
Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables.
Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy.
Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads.
Candidate should have 8+ years' marketing experience in B2B technology products or services strongly preferred.
Experience managing budgets and respect for company spending processes.
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
ITSMA ABM Certification or training is preferred.
Our Benefits:
Medical Healthcare Package
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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