[KITlist-Tech] CONTR: Marketing Data Analyst (Carlsbad, CA)

Please direct your responses to: shveta@parkcom.com

We are helping one of our Key Direct Client which is a Fortune 150 firm find a "Marketing Data Analyst"

Please send me an updated resume in Word to"shveta@parkcom.com" and call me at 510-353-1700*227 for this Urgent Direct Client W2 position in Carlsbad, CA

Job Title Marketing Data Analyst

Duties
- The CRM Data Marketing Analyst will be responsible for developing and executing targeted segmentation for our direct marketing channel (email, telemarketing and direct mail) and related campaign operation tasks.
- This is a technical operations role that sits within a global digital marketing team and will work closely with marketers and technical subject matter experts.
- The CRM Data Marketing Analyst will also help drive actionable measurement, analytics and insights for the digital components of marketing activity.
- Provide advice and consultation to the Business teams in establishing clearly defined segmentation criteria and actionable metrics.

Responsibilities
- Digital marketing campaign operations tasks such as; list preparation, quality control, data manipulation, data cleanup and other tasks related to marketing campaigns Analytics and reporting tasks such as; contact strategy, email response, match back reporting, simple modeling and trending analysis based upon online behavior Support email operations team in generating dynamic emails Facilitate the vetting, adoption and migration of measurement and analytics tools and technologies; including unica campaign, cognos, email publishing tools.
- Materially contribute to the success of key marketing/customer programs and other corporate, digital and CRM mission-critical initiatives providing consultation, oversight, definition and analysis of measurement plans.

Skills
- BS in a quantitative discipline (e.g. Computer Science, Marketing, Mathematics, Finance, Statistics, Engineering, etc.)
- 2-3 years of experience in marketing operations (and/or marketing IT) with a focus on data collection (extracting and manipulating large datasets)o data analysis (using Excel/Access/Reporting Tools)data interpretation and communication skills
- Ability to summarize complex findings clearly and concisely Experience working with data structures and analyzing data from a business perspective Intermediate to advanced knowledge with MS Access and/or Basic SQL Advanced knowledge or MS Excel (ie., macros) Experience working with Unica Campaign (segmentation tool) or other related software (Epiphany, Aprimo) Proficiency with reporting and business intelligence tools like Cognos, Business Objects, etc.
- Experience working on consumer relationship marketing programs including responsibility for measurement, tracking, reporting and ROI analysis across multiple channels.

Education:-
- Experience/understanding of science
- Experience with Relational database, ETL (Extract-Transform-Load) Experience developing and working with audience segmentation

Location: Carlsbad, CA
Duration:-7+ Months

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