Please direct your responses to: careers@autodesk.com
Are you passionate about attracting new customers and prospects and keeping them engaged throughout the buyer's journey? Do you pride yourself on being the first to know the latest marketing technology and love trying new approaches to drive demand? Do you strive to understand the "why" behind every campaign success or failure? Do you get excited when teaming with and advocating for Sales? If yes, you may be a good fit for the Americas Field Marketing Manager for the Manufacturing industry.
Job Title/ Req#: Americas Field Marketing Manager/#14WD16408
Job Location: San Francisco, CA - One Market St.
As Marketing Manager, Americas Field Marketing, Manufacturing, you are responsible for the development, execution, measurement and reporting of customer-facing demand generation programs that support Sales goals. You collaborate with the industry strategy and campaign development teams to define campaign requirements and develop programs. You team with our Sales organizations to optimize field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.
The ideal candidate is a smart, resourceful and resilient self-starter who thrives in a fast paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your positive outlook and problem-solving skills will help you stay focused and adaptable. Your attention to detail, collaboration skills and "buck-stops-here" attitude will be critical to your success in this role.
Principal Duties and Responsibilities:
• Plan, develop and implement marketing programs targeting manufacturers in the US and Canada that drive demand and increase pipeline.
• Work closely with Industry Marketing to communicate Americas' requirements, align on executional plans and share progress.
• Communicate campaign plans, details and expectations to Autodesk sales and its channel partners.
• Report on KPIs/metrics and adjust plan to maximize effectiveness. Track and report ROI for campaign activities. Analyze data and develop recommendations.
• Manage allocated marketing budget, prioritizing projects to meet objectives.
• Keep up to date on new marketing tactics; test new marketing methods and media
• Coordinate with Marketing Sales Operations teams to ensure sound data capture for back-end analysis.
Requirements:
• Bachelor's degree from an accredited institution
• 8+ years marketing experience in B2B, high-tech sector; software experience a plus. Manufacturing industry experience preferred
• In-depth understanding of demand generation and marketing principles, strategies, execution methods and reporting across a wide range of disciplines, including social media, online/search/web marketing, direct marketing, advertising, event marketing and research.
• Familiarity with CRM and marketing automation tools (salesforce.com, Marketo, Eloqua).
• Excellent project management and budget management skills
• Effective collaboration and communication with various levels of leadership with a proven ability to partner and influence across a highly matrixed organization
• Commitment to quality, accountability and executional excellence
• Experience optimizing programs in real time and piloting new methods
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