If you are interested in this role, please direct your responses to: https://smrtr.io/cL6_K
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Company Description:
Global brands hire us to align sales and marketing systems to make their data processes make sense, and to align sales and marketing teams—so it all works together. We help evolve and transform your data into best-in-class customer journeys that allow you to deepen customer relationships and drive revenue. Driving performance through data-driven, results-oriented digital marketing strategies, we have a proven track record of success and our expertise in marketing automation and lead generation has helped our clients achieve substantial growth and ROI year after year. We pride ourselves on our ability to stay ahead of industry trends and provide personalized, comprehensive solutions to meet the unique needs of each of our clients. With a team of experienced professionals and a commitment to excellence, we're dedicated to helping our clients achieve their business goals and reach new levels of success.
Job Description:
We are seeking an experienced Adobe Campaign Specialist to manage and optimize our client's marketing automation platform. The ideal candidate will have a strong background in marketing automation and a deep understanding of Adobe Campaign. You will be responsible for the design, implementation, and management of Adobe Campaign programs, which include configuring and maintaining email and SMS campaigns, segmentation, and data integration with other systems.
What you'll be doing:
-- Design and implement email and SMS campaigns using Adobe Campaign
-- Configure and maintain segmentation for targeted marketing efforts
-- Integrate Adobe Campaign with other systems, such as CRM and web analytics platforms
-- Monitor and analyze campaign performance and make data-driven recommendations for optimization
-- Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure successful campaign execution
-- Stay up to date with new features and best practices in marketing automation and Adobe Campaign
-- Manage and maintain the Adobe Campaign platform, including setup, configuration, and troubleshooting
-- Develop and implement marketing automation strategies and campaigns to drive business growth
-- Create and manage segmentation, targeting, and personalization rules to improve campaign performance
-- Monitor and analyze campaign performance, and make data-driven decisions to optimize results
-- Collaborate with cross-functional teams, including marketing, IT, and sales, to ensure successful campaign execution
-- Stay up-to-date on the latest features and best practices for Adobe Campaign and other marketing automation platforms
What we're looking for:
-- Strong experience with Adobe Campaign, including configuration and management of email and SMS campaigns
-- Experience with data integration and segmentation
-- Experience with web analytics platforms, CRM systems, and other marketing technology
-- Strong analytical skills and the ability to make data-driven decisions
-- Strong communication and collaboration skills
-- Experience working in a fast-paced, deadline-driven environment
-- Strong understanding of best practices in email marketing, and experience with email deliverability and compliance
-- Strong understanding of marketing automation concepts, including segmentation, targeting, and personalization
-- Proven track record of creating and optimizing successful marketing automation campaigns
-- Experience working with cross-functional teams, including IT and sales
-- Experience with other marketing automation platforms, such as Marketo and Pardot, is a plus
-- Bachelor's degree in Marketing, Business, or a related field
-- Adobe Campaign certification is a plus
At the client organization, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, this client is the place for you.
The client organization is an equal-opportunity employer. They welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
This is a remote, contract position. Must reside in the United States.
Please click the following link to submit your resume and application: https://smrtr.io/cL6_K
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