[KIT-list] Program Manager, Technology Partnerships, Marketing Demand Gen (SF Bay Area, CA )

If you are interested in this role, please direct your responses to: heather@wedomarketing.com


Envision Technology Marketing Group, Inc., (ETMG) is seeking a Program Manager, Technology Partnerships, Marketing Demand Generation for a client company in Santa Clara. The Tech Partner Marketing team collaborates with tech partner leadership to drive the go-to-market strategy for our clients technology partners. Our charter is to drive awareness and demand for our products and integrations.

Key responsibilities
• Produce and manage events, including webinars, virtual roadshows, roundtable discussions, user conferences, etc. with a primary goal of generating demand.
• Own event calendar, meetings, work back schedule, reg page, invitations, confirmation, thank you pages, ON24, Splash
• Set up campaigns in SFDC, assign leads to appropriate nurture campaigns, track and report.
• Submit requests to the creative team to deliver imagery with a "wow" factor for events
• Coordinate with the webmaster to get events posted to the website in a timely way to drive attendance and on-demand views, ensuring that each is tagged accurately for easy discovery
• Maintain and promote an partner events calendar
• Responsible for tracking and reporting on campaigns. Lead results, lead funnel status, opportunities, and ROI for partner marketing.
• Drive attendance internally and externally, source email list rentals, and other tactics to deliver on attendance goals.
• Drive views of on-demand events, report, and optimize how we and partners promote them.
• Manage email campaigns, including interfacing with the MOPs team to pull contact lists based on past events/personas.
• Develop and optimize BDRs Outreach Sequences (CTAs, product information, qualifying questions).
• Promote tech partner events to Field marketing and find opportunities to integrate into their campaigns.
• Align with Campaign marketing to understand their campaign themes and timelines; share partner content where appropriate.
• Provide program management for tech partner nurture campaigns and explore ways to integrate partner messages into GTM nurture campaigns. Report on nurture initiatives.
• Track and report on Lead status, marketing contribution, and KPI metrics.
• Maintain content tracker and distribute content, building awareness across the business; implement ways to measure consumption.
• Manage the development of channel marketing kits and submit them to the reseller channel portal for publication.
• Create tracking URLs for social media and submit partner releases, news, events, and new content to the social media editorial calendar.
• Compile monthly and quarterly performance reports for internal use and for identified partners.
This is a long-term, 40 hours a week project, paid hourly, and remote opportunity. Hourly rate $70-80/hr depending on experience.

If you meet the qualifications above and would be interested in working with ETMG on a contract basis, please submit a cover letter and resume.
About ETMG: We are a full-service managed marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com



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