If you are interested in this role, please apply using:www.gladstein.org/careers or hr@gladstein.org
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GNA, the nation's leading clean transportation and energy consulting firm, is seeking a Senior Marketing Manager, Energy & Utilities, with a background in the transportation and/or clean energy sector to join our growing team based in our Santa Monica office. This role may also be filled at the Director level. This is an exciting opportunity to leverage your proven marketing and outreach expertise to support a range of marketing, communications, media, and creative campaigns to help drive adoption of zero-emission commercial vehicles across a range of industries.
The Senior Manager, Marketing, Energy & Utilities, will support outreach efforts for an array of zero-emission vehicle initiatives for GNA's clients in the electric utility and electric vehicle charging infrastructure sectors. To excel in this role, you will enjoy working in a client-based, fast-paced, results-oriented team environment, have excellent communication skills, and understand B2B marketing tactics and relationship-based sales strategies.
RESPONSIBILITIES
• Creating and implementing both account-based marketing and B2B marketing strategies for clients from beginning to end, including strategic planning, goal setting, budgeting, collateral and creative development, and impact reporting. Core responsibilities include:
• Developing, implementing, and managing multi-channel communications and outreach campaigns to drive market adoption for zero-emission vehicles and infrastructure solutions leveraging a range of B2B marketing tactics
• Support clients in developing user personas and buyers' journey maps to help identify business needs and shape robust outreach campaigns that produce qualified leads
• Conducting preliminary market research to understand prospective leads, promising marketing segments, and new business development opportunities such as partnerships
• Coordinate with database teams to perform research to find high-value accounts to target; strategically craft targeted segments for email campaigns based on firmographic data, online user behavior, event history, and other known user information
• Work closely with clients to identify target accounts and create personalized marketing campaigns to build awareness, drive penetration and increase leads
• Identify and create key pieces of marketing collateral to help nurture leads forward, answer questions, and provide follow up after meetings
• Measure and report on the impact of marketing campaigns to support overall account and business goals; track leads and provide feedback and progress to management; understand and identify barriers to move forward
• Champion new business development efforts to expand GNA's book of business with utilities and energy organizations throughout North America
• Other duties as assigned
PREFERRED QUALIFICATIONS
• 5-8 years for Manager position, 8+ years for Director position, of B2B marketing experience, preferably with experience in the advanced transportation and clean energy industry
• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth
• Experience developing and executing integrated marketing campaigns using digital tactics, in-person and virtual events, webinars, and emails as well as content creation – having often had to manage multiple marketing programs for various clients simultaneously
• Excellent communication skills including the ability to research and develop, B2B marketing copy
• Strong business acumen with the ability to understand and articulate key business drivers to senior decision-makers
• Experience building and tracking large scale client budgets for proposals and formal RFP responses as well as for day-to-day project management
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales teams
• Bachelor's degree strongly preferred, preferably in communications, marketing, business, English, or public relations'
• Please apply using PDF only
PHYSICAL REQUIREMENTS:
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to engage in telephone calls.
• Must be able to engage with visitors, including walking and speaking.
• Must be able to sit, stand, walk, stoop, bend, kneel, move up and down stairs, and lift up to 25 pounds.
• This is a hybrid role with hours of , Monday through Friday, 9:00 am – 6:00 pm. Some overtime occasionally required.
COMPENSATION & BENEFITS:
This full-time, staff position offers an annual salary, as well as a full benefits package, including medical, dental, vision, life, and long-term disability insurance on the first day of the month after hire. We also offer 401(k) plans and performance-based bonus opportunities.
GNA has a responsibility to ensure the safety of our staff, clients, visitors, and contractors while conducting GNA business. We require that all GNA employees, visitors, and third party contractors show proof of full vaccination against Covid-19 either prior to their start date, or upon arrival at GNA's physical offices. Reasonable Accommodations will be considered on a case by case basis, consistent with federal and state law.
Gladstein, Neandross & Associates (GNA) values a diverse workforce and is committed to providing equal opportunity employment for all individuals. GNA prohibits any form of discrimination, harassment, intimidation, or bullying, including but not limited to actual or perceived characteristics of age, race, color, ancestry, national origin, religion, pregnancy, marital status, physical disability, mental disability, sex (including sexual harassment), sexual orientation, gender, gender identity, gender expression, medical condition, genetic information, military or veteran status or any other protected class as defined by California and federal law.
No Agencies. No Sponsorship. EOE.
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