[KITlist-Tech] Marketing Reporting Analyst (Phoenix, Arizona)

Please direct your responses to: mai.wortman@cox.com

JOB SUMMARY
The Marketing Reporting Analyst will manage the marketing acquisition lead database, coordinate campaign analysis, build, manage and analyze marketing campaign targeting lists and identify market trends in order to achieve desired sales, marketing goals and optimized testing. Provides recurring and ad-hoc reports to sales, marketing, and finance leadership and other various groups in order to monitor operational performance and areas of opportunity or distress for the system at large. Determines the real needs of customers and end users by interfacing with internal customers to gather requirements and deliver effective reports.

RESPONSIBILITIES & DUTIES
-Provides detailed and summarized reports and analyses of marketing activities and initiatives.
-Creates standard marketing reports from databases and reporting tools.
-Anticipates data needs and sets up modular analytical methods to efficiently respond to requests.
-Conducts basic statistical analyses to create actionable insights based on data from customer transaction databases.
-May perform statistical data analysis, predictive models and ad hoc anlyses using standard and advanced statistical techniques (e.g. regression, CHAID, factor, ANOVA, and clustering analyses).
-Determines format, compiles data, and arranges diversified material for presentation to various audiences.
-Works extensively with UNICA management system.
-Interviews customers to understand their business objectives and gathers and documents the details surrounding the customer¿s request.
-Documents all facets of the request based on the department¿s guidelines including but not limited to: Objective of the Request, Vision & Scope of the Project, Business Requirements,
-Ensures the quality and timeliness of deliverables that meet internal stakeholder expectations.
-Pursues ongoing training and personal development.
-Performs other duties as required.

QUALIFICATIONS - REQUIRED AND EXPERIENCE
- Education: High School Diploma, GED or related equivalent experience. BS/BA in related field preferred.
Experience: Generally 1+ years applicable marketing and database experience creating, analyzing and distributing reports and data. Experience working with UNICA Campaign management software. Experience with SQL, PL/SQL, SAS, Excel and Access. 1+ years experience working with relational databases, preferably SQL Server including experience with data analysis and report development. Experience with Microsoft Reporting Services, Oracle OBIEE. Advanced Microsoft Access skills desired. Time may be credited for college coursework in applying experience requirements.
Other: Strong knowledge of Microsoft Word, Excel, and PowerPoint.



Please reply to : mai.wortman@cox.com subject line: Marketing Analyst


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