McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world´s largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse, and shop the web more securely. Backed by its unrivaled global threat intelligence, McAfee creates innovative products that empower home users, businesses, the public sector, and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com
About the Role:
This role will be responsible for creating and maintaining the external position for our Cloud Identity Management and Web Services Security solutions. This position will work closely with Sales, Product Management, and the Corporate Communications team to develop positioning, messaging, collateral and sales enablement materials. Duties will also include developing and executing marketing programs and campaigns directed at both technical and line of business buyers.
The successful candidate will be comfortable with highly technical products and able to demonstrate creativity and detail-orientation, as well as strong organizational skills.
Specific Responsibilities/Functions
• Go-to-Market Strategy: Help drive overall go-to-market strategy, planning and execution for the Cloud Security product family in support of awareness, market-share and revenue growth objectives.
• Product Messaging/Positioning: Develop and implement high impact and differentiated product positioning and messaging.
• Business Cases: Create business cases and strategies for new products, markets, countries. Gather and analyze data, prioritize market trends and direction for major go-to-market channels.
• Product Launches: Drive product launch planning. Coordinate all launch activities and provide guidance to the cross-functional product launch team.
• Sales Tools: Coordinate the development of high-impact sales tools such as white papers, presentations, product demos, etc.
• Training: Develop key sales and channel training materials covering industry trends, product value proposition, and competitive position.
• Competitive Analysis: Closely monitor marketplace for competitive moves. Work with Technical Marketing to develop internal and external competitive analysis and selling-against guides.
Experience, Knowledge and Skills
• Must have at least 5 years of strong product marketing experience, with progressively increasing responsibilities. Preferably in security, identity management, or cloud computing.
• Knowledge of marketing principles, practices, tactics and tools
• Excellent messaging, communication, writing, and presentation skills
• Technical aptitude with the ability/interest to perform product demonstrations
• Strong business skills, attention to detail and the ability to get things done.
• Experience performing competitive analysis and presentation of findings
• BA/BS in computer science, business, or marketing
• Sales/Sales Engineering experience a plus
• Experience in creating marketing materials for non-U.S. markets a plus
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