rawford Communications Group (www.crawfordgroup.com) is seeking a full-time Marketing Data Analyst consultant for one of their high-tech clients in the south S.F. Bay Area. The consultant will aggregate, analyze and effectively communicate the results of various web initiatives to key internal stakeholders. The successful candidate has the technical expertise in web analytics to assess the clients' current data reporting tools and provide recommendations for optimization to effectively meet corporate and organizational goals. Seeking an extremely detail oriented consultant with strong analytic and problem solving skills.
Specific responsibilities include:
· Web reporting, tracking and data analysis as part of the Online Marketing team: 90% of the project is collecting, analyzing and interpreting information from multiple data sources and tools, running reports and validating data findings
· Conducting in-depth analysis across dashboards and ROI models, "connecting the dots" and offering insight on trends, statistical outcomes and key results
· Proactively identify areas for improvement and participate in idea generation for new and innovative reporting initiatives and support the team in developing reporting as new initiatives are rolled out
Skills:
· 4-6 years of experience with enterprise/B to B business measurement, research or web data analysis, preferably in the high tech industry
· Advanced web analytic tools like Google Analytics, WebTrends; Omniture experience strongly preferred
· Solid understanding of online/digital marketing (corporate websites, ad banners, search, etc.)
· Experience with providing recommendations and effectively communicating results/implications of data both verbally and in written format to non-technical audiences
· Superior Microsoft® Excel™ user (e.g. charts, formulas, queries, pivot tables, import/export, data manipulation) and a working knowledge of PowerPoint™
· A Bachelor's degree with a quantitative discipline such as statistics, applied mathematics, etc. emphasis strongly preferred
Rate: $2000/wk DOE as W-2 Crawford Communications Group employee (benefits available)
Location: Primarily onsite at corporate headquarters in the South Bay with the option to work remotely a few days per week
Hours/Duration: 40/hours week; ASAP-ongoing
Please note that no phone calls will be accepted.
Interested? Please create and upload your current Word version resume by following the link below:
http://tinyurl.com/Crawfords-304
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