Director of Product Marketing
The Director of Product Marketing at Adap.tv has the potential to revolutionize the $70B television advertising market by introducing an efficient, scalable transaction platform to buyers and sellers of online video advertising media.
In this role, we are looking for a proven leader who deeply understands the needs of companies across the advertising value chain, and can drive the company to develop clear positioning and messaging for Adap.tv’s products, making their relevance and centrality universally understood. Reporting to the VP Product, this person will be responsible for all of Adap.tv’s products, work closely with the sales and marketing teams to create internal and external product marketing materials and documentation, and with the product managers to guide the product roadmap based on deep customer and market knowledge.
Job Responsibilities:
* Develop clear and consistent positioning and messaging for all Adap.tv products to multiple customer segments, including brands, ad agencies, ad networks, and publishers.
* Regular interaction with key customers, partners, and internal Adap.tv stakeholders and sales .
* Support sales and marketing teams with clear, simple, and consistent external and internal marketing materials, including launch schedules, packaging and documentation, advertising, direct and indirect marketing, PR, promotions, sales support materials, and website content.
* Create clarity and alignment among the team around Adap.tv product features and functionality.
* Collaborate with product managers to define a clear vision and roadmap for each of Adap.tv’s products that will position it for breakthrough growth.
* Build and evangelize the Adap.tv brand.
Job Requirements:
* BS/BA or equivalent from top university (MBA or technical degree a plus)
* Deep knowledge of the online advertising industry
* Exceptional written and oral communication skills
* 5-10 years as a product marketing manager and/or product manager with ownership of widely adopted, complex products
* Experience collaborating with diverse cross-functional groups to solve problems
Compensation and Benefits:
* Competitive salary Stock options in an emerging venture-backed start up
* Health, Dental, Life Insurance and 401(k)
* We believe in teams and teamwork
* We are committed to creating an environment in which the very best people help each other grow and thrive together. Great work environment with fun perks (good food, a place to make an impact, ping pong, to name a few) with the benefits of working for a larger, established firm. Dynamic, fun, casual work environment!
Please apply to: http://hire.jobvite.com/j/?aj=o1cVVfwN&s=
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